THE CHALLENGE
Second-hand fashion platforms often feel cluttered, confusing or unreliable.
The challenge was to design a mobile experience that feels trustworthy, easy to navigate and visually appealing, without overwhelming the user.
WHAT
PreLoved is a mobile app concept designed to simplify the buying and selling of second-hand clothing.
The project focuses on creating a clean, intuitive and visually engaging experience for users interested in fashion, sustainability and circular consumption.
Developed as part of a UX/UI diploma project, selected as a featured project of 2024, I was responsible for the visual design, UI system and final interface.
The Approach
The solution was a mobile app focused on clarity, personalization and ease of use.
Visual hierarchy, filtering systems and a friendly visual language were key to creating a smooth and enjoyable shopping experience.
VISUAL&UI DESIGN
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Clean and modern visual language
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Neutral and fresh color palette
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Clear typography for readability
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Component-based UI system
KEYSCREENS
The interface was designed to guide users through the full experience, from browsing to checkout, in a clear and intuitive way.
FINALOUTCOME
The final result is a visually driven mobile app concept that balances usability and aesthetics. Usability testing helped validate key interactions and informed small interface improvements.
Academic UX/UI project · 2024
Team project · Visual design and UI by me