THE CHALLENGE
These mini social media campaigns were created for Agree, a haircare brand with limited budget for large-scale actions.
The goal was to add visual interest and variety to the brand’s social media presence, while staying aligned with existing brand guidelines.
By pushing the visual language slightly further, we developed engaging, lifestyle-driven content for seasonal moments and special dates.
my role
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Visual concept and art direction
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Content design for social media
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Brand guideline adaptation
Spring Campaign · Daily Line
A spring social media campaign created to promote Agree’s daily haircare line through light, natural and lifestyle-driven visuals. The concept reframes self-care as everyday moments of well-being — choosing what feels good, slowing down, and enjoying time outdoors — translating the brand’s message into a warm, fresh and visually engaging narrative.
Mother's Day Campaign · Night Line
A Mother’s Day social media campaign centered around emotional connection, care and shared everyday moments.
The visual approach combines intimate, nostalgic imagery with a soft and warm aesthetic, reinforcing the bond between mothers and their children through small, meaningful rituals of self-care.
The campaign adapts the brand’s visual language to a more emotional tone, while maintaining consistency with Agree’s identity.
These campaigns highlight the importance of thoughtful visual storytelling to keep a brand’s social presence fresh, relatable and emotionally engaging.
SOCIAL MEDIA CAMPAIGN · 2025
Project developed as part of my work at AGENCIA ALMA advertising agency.