THE CHALLENGE
Agree Select is a premium haircare line developed as an evolution of the Agree brand, focused on higher-quality formulas and a more refined positioning.
The project involved designing a new label system that visually differentiates Agree Select from the core brand, elevating its identity through color, materials and typography.
the concept
The visual approach aims to communicate quality, efficacy and sophistication, moving away from the mass-market aesthetic of the original brand.
Dark bottles, metallic accents and a clean layout were used to reinforce a premium perception.
Reparación Total
A restorative line focused on strength, repair and hair health.
Gold accents were used to convey efficacy, care and premium quality.
Rulos Definidos
A line designed to enhance and define natural waves and curls, using silver accents to communicate softness, movement and control.
This project explores how packaging design can elevate a brand’s positioning through subtle but intentional visual decisions, creating a cohesive and premium product system.
premium label design· 2025
Project developed as part of my work at AGENCIA ALMA advertising agency.